Our vision
Get beneath the surface of Polaris Parfums. Learn why we do it the way we do.
Concept
The concept of Polaris is firmly attached to the notion of art, sustainability, and originality.
We believe that commercial perfumery is the number one element to widespread plagiarism, and it is slowly killing the essence of the perfume industry.
With the rapid pace of dopamine extortion in society taking place. And the obvious mass-production and lucrative marketing being a major stakeholder. It is pretty clear and obvious that change needs to be done to save the industry.
At Polaris, we think differently and aim to create our own stream.
To preserve Art. And Perfumery.
Sustainability
There are major differences between commercial and artisanal perfumery.
One of the key differences is sustainability, which is vital for preserving the chain of transparency but also the earth.
We believe in small batch, and well-thought-out perfumery.
Whether it is the harvesting process, transportation, or distillation.
Transparency creates awareness, and awareness is a contributing factor.
For a sustainable way of living, and honoring the precious materials found.
From nature. Into perfumery. On. To your skin.
EXPO
Hosting the Expo in the end of November, and end of May, gives visitors the chance to try new brands and also re-connect with their favorite perfumers.
The Expo is critical for preserving artisanal perfumery, especially for the
public audience in terms of education and showcase.
Usually, we host approximately between 28-40 artisanal brands, and this number gives us the opportunity to focus on quality rather than quantity.
You can expect a fantastic atmosphere, aligned with luxury venues and most of all:
Handpicked brands from all over the world, ready to highlight the craftsmanship and soul they have dedicated into their perfumes.
For each Expo, we continue to grow, and our vision is to educate the current and next generation through workshops, lectures and general awareness.
Because frankly: It’s our responsibility.
