Polaris Parfums came about because of the need to showcase artisan & indie perfumes.

Hosting the EXPO twice a year, in summer and winter, we mainly focus on luxury hotels, and venues. It is the first of its kind in Northern Europe and Scandinavia, and we are proud to breach the barrier and include the minimalistic approach that Sweden is known for.

Born in 1991, our founder, Saman Elyass, was born and raised in Stockholm, Sweden.

With a background in corporate business, contract sales, and professional athletics, he clearly found the grit and drive to be sustaining factors when building the EXPO.

He has accumulated vast experience in the last 6 years,  in regards to rare and artisan perfumes, through collecting and trading in all corners of the world. 

Through a broad network, and a clear cut vision, we have been able to build a foundation and become the only EXPO in Northern Europe & Scandinavia.

Reviving Art in perfumery demands not only the creative and unique minds that perfumers have, but also understanding the building stones of business and marketing.

And you may ask why?

Well.

Because Art is important.

And, 

“Perfume is Art.